As Creative Director at Rocket Software, I lead the Creative Services team of designers, writers, content strategists and videographers as we field the company-wide needs for brand assets, sales and recruitment materials, cultural communications, and…
To debut their newest hiking boot, the Capra, Merrell was looking for something truly unique to celebrate the release of their most technically-designed boot to date. Tired of being thought of as the ‘brown boot…
As a follow-up to our Trailscape VR project for Merrell, one of the extensions we began to design was for a limited-run shoebox to ship with the new Capra boots. The shoebox was designed to…
In the fall of 2015 Harvard Pilgrim Health Care was looking to make a splash as they opened their doors to the Connecticut market. Our goal was to create an engaging experience that reinforced the…
In support of Dunkin’ Donuts’ love of music, Hill Holliday partnered with Spotify to launch ‘DD Summer Sountrack,’ a brand partnership focused on celebrating music representative of Dunkin’s upbeat, positive sensibility. The core of the…
In an effort to revitalize public interest in the Boston Public Garden, the Friends of the Public Garden brought on Hill Holliday to reimagine their guided audio tour of the garden. Previously a single downloadable…
To help raise awareness for the recently-opened Edward M. Kennedy Institute for the U.S. Senate, we wanted to create an activity that both attracted visitors to the institute, but also gave them something to do…
Dunkin’ Donuts prides itself on being the fuel that keeps us all powering through our daily labors, and they appreciate that not everyone has the sort of workday many of us might expect. All the…
Being heavily involved in numerous running events including track meets and marathons, New Balance needed a way to elevate their engagement with visitors at their booths beyond their usual pop-up store model. We approached this…
For Almighty’s Spring ’12 “Sasquatch Party,” we decided to take an opportunity to showcase some of the R+D ideas we’d been working on to our friends and clients. The party provided a perfect opportunity to…
We were approached by L.L. Bean to create a site in celebration of their 100th anniversary that would not only serve as a testament to brand’s heritage throughout the years, but also to celebrate their…
With Max Your Moves we brought fitness and physical activity into the world of casual mobile gaming. Released for the iPhone and utilizing the device’s GPS and accelerometer, this game teams up you and your…
In support of the launch of a new line of New Balance’s barefoot-inspired NB Minimus line of shoes, we were tasked with bringing their “Minimus Man” campaign online, extending the main character’s story in a…
As part of their overall mission of education and scholastic enrichment, the Boston Children’s Museum runs a series of educational after-school programs for kids. For one of these programs, Beyond The Chalkboard, the museum approached…
Allstate needed a new home for Bergwood, the super-fan mascot of their college football campaigns. The theme for the season was tailgating, so we figured why not set Bergwood up with his own stadium lot?…
I love Space Ghost, so of course when the chance to do a couple of short webisodes for Turner’s Gametap platform came along, it was wildly exciting. In an effort to raise user adoption, Gametap…
This one’s a bit of a classic, but it was a pretty exciting project. The challenge here was to come up with a new way to approach product advertising online while removing branding almost entirely.…
The folks at Super Deluxe, a comedy property from TBS Networks, came to us for some help promoting their new video content site just prior to its launch. They granted us an unprecedented level of…